Introduction:
Streetwear is an ever-evolving world where trends come and go quickly. Brands rise to fame, capture the attention of youth culture, and sometimes fade when newer names take the spotlight. Trapstar, however, has stood the test of time since its launch in London in 2005. Nearly two decades later, many ask the question: Is Trapstar still cool? The answer lies in its ability to maintain authenticity, embrace global recognition, and stay tied to the cultural pulse of music, fashion, and lifestyle.
In this article, we’ll explore Trapstar’s ongoing influence, its place in the modern fashion industry, why celebrities and fans continue to support it, and whether it has managed to stay truly “cool” in 2025.
Trapstar’s Origins: A Cool Beginning
The London Underground Roots
Trapstar started in West London as a grassroots streetwear project, created by founders Mikey, Lee, and Will. Its original designs reflected mystery and exclusivity—coded graphics, bold fonts, and slogans like “It’s a Secret.” Selling through word of mouth and underground networks gave the brand an aura of exclusivity, which defined its “cool factor” in its early days.
Authenticity in a Trend-Driven World
What made Trapstar cool from the start was authenticity. It wasn’t chasing mainstream attention but building its own underground following. Those who wore Trapstar felt part of a private club, which gave the brand unique status within the UK’s streetwear scene.
What Makes a Brand “Cool” in Streetwear?
Coolness in fashion is not just about style—it’s about identity, influence, and cultural credibility. For a brand to remain cool, it needs to:
- Stay authentic to its roots.
- Maintain connections with music, art, and street culture.
- Be adopted by influencers and celebrities.
- Create exclusivity through limited drops and unique designs.
Trapstar has consistently done all of these, which explains its staying power.
Trapstar and Celebrity Endorsement
The Power of Global Stars
One of the strongest reasons Trapstar remains cool is its high-profile celebrity following. Rihanna, Jay-Z, Stormzy, A$AP Rocky, Dave, and many others have been spotted wearing Trapstar. When major cultural icons support a brand, it gives it relevance in both fashion and music spaces.
Roc Nation’s Investment
In 2016, Jay-Z’s Roc Nation invested in Trapstar. This wasn’t just a business move—it was a cultural validation. Roc Nation’s involvement elevated Trapstar’s visibility, ensuring it remained on the radar of global fashion and entertainment.
Trapstar and UK Music Culture
Grime, Drill, and Rap Connections
In the UK, Trapstar is deeply tied to music. Artists like Skepta, Stormzy, and Central Cee have worn Trapstar in performances and videos. This connection to grime and drill culture ensures Trapstar remains relevant among younger audiences.
Trapstar as a Lifestyle Brand
Trapstar isn’t just fashion—it’s a lifestyle. The brand’s alignment with music scenes gives it cultural credibility, making it a symbol of British youth identity. This integration into music keeps the brand alive in spaces where “cool” is defined daily.
Trapstar in the Global Streetwear Scene
Competing with International Brands
Streetwear today is dominated by brands like Supreme, Off-White, Palace, and Stüssy. Yet, Trapstar holds its ground. Unlike others, Trapstar blends London’s gritty underground culture with global appeal, offering something unique.
Expansion Without Losing Identity
Despite going global, Trapstar has kept its London roots at the center. This balance of growth and authenticity is why international audiences still see Trapstar as credible and stylish.
Trapstar’s Fashion Relevance Today
Streetwear and Luxury Fusion
Streetwear has shifted into luxury fashion in recent years, with collaborations between high-end labels and streetwear designers. Trapstar has embraced this trend while staying true to its bold designs. Its ability to adapt to fashion’s evolution keeps it relevant in 2025.
The Role of Limited Drops
Trapstar continues to use exclusivity as a strategy. Limited releases, hidden product codes, and surprise drops maintain the excitement. Scarcity builds hype, which is one of the foundations of coolness in streetwear.
Trapstar and Youth Culture
A Symbol for the Next Generation
For many young people in the UK and abroad, Trapstar is still a brand that reflects rebellion, individuality, and authenticity. Wearing Trapstar communicates belonging to a culture that values self-expression and music-driven fashion.
Social Media and Hype
Platforms like Instagram and TikTok have allowed Trapstar to stay in the spotlight. Influencers and fans showcase their Trapstar outfits, creating digital hype and reinforcing the brand’s status as a must-have.
Criticism and Challenges
No brand remains cool without facing challenges. Some critics argue that Trapstar’s global expansion may risk diluting its underground appeal. Others believe that newer streetwear brands could overshadow it. However, the fact that Trapstar is still discussed—and still worn by top celebrities and musicians—proves it hasn’t lost its edge.
Is Trapstar Still Cool in 2025?
The simple answer is yes. Trapstar is still cool because:
- It retains authenticity and London roots.
- It continues to be worn by global icons.
- It evolves with streetwear trends while keeping exclusivity.
- It stays deeply connected to UK music culture.
Trapstar has become more than just a brand—it’s a cultural legacy. While new streetwear names rise every year, Trapstar’s foundation and influence ensure it remains cool in both the UK and global fashion.
Conclusion
Trapstar started as a small London-based streetwear label and grew into a global cultural icon. Its authenticity, music ties, celebrity endorsements, and exclusivity have ensured its long-lasting coolness. In 2025, Trapstar is not just surviving in the fashion industry—it’s thriving. Whether you see it on global stars like Rihanna or UK rap icons like Stormzy, Trapstar continues to symbolize coolness in the modern streetwear era.
FAQs About Trapstar’s Cool Factor
Q1: Is Trapstar still cool in 2025?
Yes, Trapstar remains cool due to its strong cultural ties, celebrity following, and unique London-inspired style.
Q2: Why is Trapstar considered cool?
Trapstar’s coolness comes from authenticity, exclusivity, and its deep connection to UK street and music culture.
Q3: Who wears Trapstar today?
Celebrities like Rihanna, Jay-Z, Stormzy, A$AP Rocky, and Central Cee continue to wear Trapstar.
Q4: Has Trapstar lost its underground appeal?
While Trapstar has gone global, it still maintains exclusivity and ties to London’s underground culture.
Q5: Does Roc Nation own Trapstar?
Roc Nation invested in Trapstar in 2016, helping with global growth, but the brand remains independent at its core.
Q6: Is Trapstar only popular in the UK?
No, Trapstar is recognized worldwide, with fans across Europe, the U.S., and Asia.
Q7: What makes Trapstar different from other streetwear brands?
Trapstar combines gritty London culture with global fashion appeal, setting it apart from U.S.-based brands.
Q8: Is Trapstar expensive?
Trapstar is positioned as premium streetwear, offering high-quality materials and exclusive drops.
Q9: How does Trapstar stay relevant?
By collaborating with cultural icons, adapting to trends, and staying authentic to its identity.
Q10: Will Trapstar remain cool in the future?
If Trapstar continues balancing exclusivity, authenticity, and cultural influence, it will remain cool for years to come.